Dignity Foundation is a not-for-profit organisation striving to bring hope, light, security and cheer to the senior citizens of India. Founded in 1995, the Foundation focuses on community services, life enrichment, knowledge sharing, shelter and advocacy initiatives for the betterment of the aged. Headquartered at Mumbai, the organisation has chapters spread across Kolkata, Chennai, Bengaluru, Pune and Goa. Managed by professionals, Dignity is committed to changing the way people look at ageing.
Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country. In addition to covering the latest communication developments through its magazine and website, Campaign India organises conferences across different industry sectors and hosts major industry award events which recognise the benchmark best practices. Campaign For Dignity is one such initiative in collaboration with Dignity Foundation. It's an award show that will hopefully inspire the young guns in advertising to create a campaign that will make a difference to the lives of the senior citizens.